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CK ONE AND BMF MEDIA GROUP BRING MUSIC LOUNGE TO LOLLAPALOOZA 2006

CHICAGO – July 17, 2006 – The BMF Media Group, in association with Hard Rock Hotel Chicago and title sponsor ck one, is bringing the first-ever VIP retreat to Chicago during the Lollapalooza Festival Aug. 4-6, 2006. The ck one Music Lounge at Hard Rock Hotel Chicago will serve as a “home base” for artists, media and celebrities, and offer everything from daytime lounging to exclusive gifting to after-hours parties hosted by DJs and bands.

Media partners XM Satellite Radio and International Music Feed (IMF) will provide continuous on-site coverage from the music lounge. All media and artists attending Lollapalooza are invited to take advantage of this special facility for interviews, preparation (green room provided) and an escape from the summer heat.

During the day, the music lounge is the ideal place for VIPs to recharge and relax. A short walk from the festival’s Grant Park location, invited guests will have a comfortable spot to avoid the heat and enjoy complimentary snacks and bar service, live DJs, acoustic performances, spa treatments and internet/e-mail access.

The media outpost room will accommodate all media attending the festival, including official media partners IMF and XM Satellite Radio. It will include a green room, complimentary refreshments and a gift suite.

Each evening of the festival, the Music Lounge will host exclusive VIP events at 10 p.m. in the Fender ballroom. Programming will be announced shortly, and updates will be posted daily at ckonemusiclounge.com

The lounge will be transformed to match ck one’s rock ‘n’ roll minimalist aesthetic. Custom brand experiences will be created throughout the space, as well as special programming designed to capitalize on the artists who will be in Chicago for the festival.
Special guest DJs will spin records on turntables fueled by Fila. Lollapalooza artists will have the option to enjoy transportation to and from the Music Lounge on the Fila tour bus during the festival.
In 2005, Lollapalooza attracted 65,000 attendees over the course of two days. This year, the concert has expanded to three days and will take place on 69 acres of Chicago’s Grant Park. More than 120 artists will perform, including the Red Hot Chili Peppers, Kanye West, Common, Manu Chao, Wilco, Death Cab for a Cutie, Panic! At the Disco and Matisyahu.

“We think Chicago deserves the star treatment, and that’s why we’re bringing the first VIP retreat ever held in the city,” said Brian Feit, Chief Buzz Officer of the BMF Media Group. “We’re excited about fusing our brand and music industry contacts to create a one-of-a-kind experience in Chicago.”

Dates:	Aug. 4-6, 2006
Venue:	Hard Rock Hotel Chicago 230 N. Michigan Avenue, two blocks east of Grant Park
Hours:	Daily from 10:30 a.m. - 6:30 p.m. and from 10 p.m. - 2 a.m.
Access:	VIP/press only: Register at www.ckonemusiclounge.com
Sponsors:	ck one, Hard Rock Hotel Chicago, China Grill, Fila, International Music Feed, XM Satellite Radio, Red Bull, Xbox, Virgin Mobile, Kabala Cards, Alternative Clothing and Oasys Mobile.